One year ago, I made a strategic pivot toward researching the impact of AI on consumer behavior and marketing strategies.

The Ice Bucket Challenge pioneered a viral format of personalized participation + public sharing, and today’s AI image trends are its digital descendants. They both thrive on the same formula.

It could mean three things: more data, new ad revenue monetization and social commerce.

Meta made Llama open-source rather than closed. It’s a different strategy than it has used for its social networks.

I believe AI platforms are poised to become the next important media destination. Here’s why.

These AI-generated films weren’t soulless or lifeless. They were full of art and artistry. What an incredible showcase it was.

Puma’s new AI ad - made with AI agents - is a big leap forward for the advertising creative process. But will consumers react well to ads made with AI? My research with IAB says maybe not.

The AI shopping revolution isn’t coming. It’s here.

51% of publishers are concerned about traffic erosion from AI platforms. But 31% are seeing more traffic from the LLMs.

That's just one of the many findings from my new research in partnership with Brian Morrissey's The Rebooting.

Here’s what PJ Pereira of Silverside AI said: Lean into uncertainty, build flexibility into the process and adapt in real time.

Meta’s Clara Shih revealed at the HumanX conference that eventually we might be able to talk to the ads we see, using AI.

I’m super excited to announce my involvement in the Seattle AI Film Festival as an advisor, judge and speaker!

ChatGPT mobile app usage is on a steady climb. I believe consumers will use it on mobile far more than desktop over time.

Smart uses of AI by Dotdash Meredith, Havas and Perplexity are helping marketers, brands and agencies make smarter connections.

AI isn’t just optimizing marketing—it’s reshaping how multiple tasks gets done.

My quick take on Perplexity’s upcoming Comet browser and what it might mean for agentic advertising.

Piotr Bombol and I broke down all the AI ads from this year’s Super Bowl - and why they didn’t perform as well as they could have.

Here’s how Sonata Insights provides expert research and advisory services to clients, focusing on AI consumer behavior and the transformative impact of AI on marketing.

Here’s what OpenAI could have done differently in its Super Bowl ad to convince more consumers to try ChatGPT.

Soon, consumers will not even need to go to an AI platform to do what they do today. Instead, they will have an AI agent perform a task on their behalf, and the results will be delivered to them.