OpenAI is delaying its ads launch as part of an all-hands-on-deck response to Google’s latest model. But that doesn’t mean all AI ads are delayed.

Personal use of genAI is increasing much faster than work use. Work use is up only 4 points year over year, while personal use is up 13 points.

On Weds 11/19/25, learn how Microsoft’s Copilot team and Outset use AI-moderated research to understand how people interact with Copilot.

When I spoke recently to a group of marketers in Iowa, I decided to do something fun. I wanted to give them a glimpse of how a local brand—Jolly Time Popcorn—shows up in AI search. So I ran an experiment.

Meta and Alphabet both reported record revenue and strong user growth, but also two very different depictions of AI’s impact on their business.

Debra “brings a uniquely grounded (and human) perspective to keynotes and presentations. Her sessions cut through AI hype with data-driven insights about how people really use these tools.” —Tameka Kee, Coalition for Innovative Media Measurement

It’s time to give AHO the attention it deserves.

If a platform as well-funded and well-liked as Perplexity is struggling to define its ad model, it’s a signal for marketers to watch closely. The race to monetize AI search is on—but the ad model is yet to be decided.

Perplexity’s Comet browser is now free to everyone. Free AI is not only a tech story, but also a consumer behavior story.

Hollywood vet Lloyd Braun wants to use AI to produce microdramas for your phone. Will US consumers want to watch?

In a podcast, Microsoft AI ads chief Paul Longo described how ads on Copilot look and act now. That’s not necessarily how they’ll look in the future.

My latest research collab with WARC Advisory and its client TikTok sheds new light on the role of social and video platforms in search (and how they stack up against AI search).

Meta revealed new details about the impact of AI on its ad business—leading to a big jump in revenue growth in Q2 2025.

Meta needs to start showing disciplined ROI from its massive AI investments.

Compared to other generations, Gen Z searchers are the most agnostic about their motivations to search.

I bet you’ve heard the news: Search is changing. Here are four things to do now, each grounded in lessons from previous tech cycles.

In a new essay, the incoming CEO of Applications at OpenAI pulls back the curtain on her vision for AI’s potential.

Consumers are rapidly integrating AI into their everyday lives, according to a new study from Insights Exchange.

When consumers perceive bias, they’ll blame brands before they blame tech firms. Here’s what marketers should know (and do).

The web browser wars were a significant moment in internet history. The AI browser wars will be similarly monumental.