You’ve been warned.

Join me at the Women Leading the AI Evolution Summit on Monday June 16.

For now, Google is playing it safe with ads in AI Overviews. 95% of keywords with AI Overviews either have NO ads or extremely low cost-per-click.

As AI companies push deeper into commerce and advertising they will need leaders who know the ad business and who can inspire teams to think big and develop innovative, groundbreaking products. Just like a little startup called Facebook did

Here are three big takeaways from Zuck’s interview with Stratechery.

Q1 2025 was a good quarter for Meta, but it was before the economic turmoil really kicked in and before the seesaw of the tariffs began.

Here’s what I’m watching when META reports Q1 2025 earnings this week.

One year ago, I made a strategic pivot toward researching the impact of AI on consumer behavior and marketing strategies.

The Ice Bucket Challenge pioneered a viral format of personalized participation + public sharing, and today’s AI image trends are its digital descendants. They both thrive on the same formula.

It could mean three things: more data, new ad revenue monetization and social commerce.

Meta made Llama open-source rather than closed. It’s a different strategy than it has used for its social networks.

I believe AI platforms are poised to become the next important media destination. Here’s why.

These AI-generated films weren’t soulless or lifeless. They were full of art and artistry. What an incredible showcase it was.

Puma’s new AI ad - made with AI agents - is a big leap forward for the advertising creative process. But will consumers react well to ads made with AI? My research with IAB says maybe not.

The AI shopping revolution isn’t coming. It’s here.

51% of publishers are concerned about traffic erosion from AI platforms. But 31% are seeing more traffic from the LLMs.

That's just one of the many findings from my new research in partnership with Brian Morrissey's The Rebooting.

Here’s what PJ Pereira of Silverside AI said: Lean into uncertainty, build flexibility into the process and adapt in real time.

Meta’s Clara Shih revealed at the HumanX conference that eventually we might be able to talk to the ads we see, using AI.

I’m super excited to announce my involvement in the Seattle AI Film Festival as an advisor, judge and speaker!

ChatGPT mobile app usage is on a steady climb. I believe consumers will use it on mobile far more than desktop over time.