Here’s how the world feels about AI and news
AI is reshaping how consumers access, evaluate and trust the news.
The massive 171-page 2025 Reuters Institute Digital News Report just came out. For those who haven’t read it before, it’s an in-depth look at how digital users around the world interact and engage with news-related content. It’s one of the most insightful pieces of research I’ve seen on the topic, and there are valuable nuggets for everyone who works in digital media.
I could easily spend a lot of time digging into all the findings, but this blog is all about AI. So, here are my top 3 AI-related takeaways.
AI chatbots are emerging as news sources—especially for younger audiences.
7% of US consumers said they used an AI chatbot to get news in the past week. Among under-25s, it’s more than double, at 15%.
By comparison, 14% of US consumers use print to get news. As one medium dies, another is rising.
Source: Reuters Digital News Report 2025
Public trust in AI-generated news remains low.
Even in countries with high digital media use, most people view AI-written news as less accurate and less transparent. In the US, only 19% of consumers are comfortable with news primarily written by AI—with even lower comfort in Europe. By contrast, acceptance is higher in India and Thailand.
AI-driven personalization is appealing — to some.
Across all markets studied, the features with the most interest were summarized versions of news articles that are quicker to read (27%) and news articles translated from another language into a person's native language (24%).
And 18% said they would be interested in an AI chatbot that could answer questions about the news.
The bottom line
Consumers are curious about AI in news, but they also want control, clarity and human oversight. Trust will be the competitive edge in the AI-powered news ecosystem.
