Freaked out about AI search? There's hope.
If you survived the social media transition, you have already learned:
✅ How to deal with uncertainty and shifting rules of engagement
✅ How to adjust to new marketing tactics and ad formats
✅ How to create new ways of building your brand
✅ How to do it ethically and responsibly
... And you can do it again in AI search.
Here’s what I told the audience at Salon Culture Conversations in Cannes.
Debra Aho Williamson
Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.
