My quick take on Perplexity’s upcoming Comet browser and what it might mean for agentic advertising.

Piotr Bombol and I broke down all the AI ads from this year’s Super Bowl - and why they didn’t perform as well as they could have.

Here’s how Sonata Insights provides expert research and advisory services to clients, focusing on AI consumer behavior and the transformative impact of AI on marketing.

Here’s what OpenAI could have done differently in its Super Bowl ad to convince more consumers to try ChatGPT.

Soon, consumers will not even need to go to an AI platform to do what they do today. Instead, they will have an AI agent perform a task on their behalf, and the results will be delivered to them.

Mark Zuckerberg made it very clear in META’S Q4 2024 earnings conference call.

Meta reports quarterly earnings on January 29, 2025. Here's what I'm expecting.

About 40% of media buyers are using AI for planning or activation. But only half of them have protocols to mandate human review of the output or to guard brand safety.

In just 5 minutes, Nordstrom and Sephora lost a sale and a new beauty brand went from zero awareness to landing a new customer. Here’s how.

Pay attention to what Perplexity’ CEO says about agentic advertising.

Thank you for supporting Sonata Insights in 2024.

The more consumers use AI, the more they trust it. And marketers can play an important role in building that trust.

Advertisers are eager to harness the power of AI for ad creation. Gen Z and Millennial consumers are far less convinced.

2025 will be the year when ads come to ChatGPT and other AI experiences. This is what they might look like.

I'm still perplexed by Perplexity's ad rollout strategy.

When OpenAI says “consumers” make up ¾ of its revenue, what does that actually mean? In this video post, I break it down.

Woo hoo! Here’s what I’ve learned in my first 6 months as a solopreneur analyst, researcher and advisor. Also: exciting international travel news for 2025, and a yearend gift for all of my supporters!

Perplexity revealed a bit more about its fledgling ad business at Advertising Week New York this week. I'm going to go out there and say this: It's taking a risky approach.

Retail media can help marketers solve a thorny influencer marketing problem: understanding the impact on sales. And creators have the ability to liven up stale product pages, leading to more engagement and a better shopping experience. And yet .... retailers and brands haven't fully come together on this opportunity. Budget challenges, siloes and other issues keep standing in the way.

While nearly all marketers are using AI in some way during the creative process, no one is ready to let machines take over. Having humans not only involved but responsible for checking the AI’s work is essential.