Stay up to speed on AI marketing trends with Debra’s blog

Debra Aho Williamson Debra Aho Williamson

Consumers, AI and the power of connection

Yes, AI can make marketing more efficient, but if your consumers are moving in a new direction, all the internal cost-savings in the world won’t matter if you can’t meet them where they are. Read my opinion column on P&G Signal 360.

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Debra Aho Williamson Debra Aho Williamson

Will Apple bring AI to the masses?

Apple Intelligence will likely cause a big uptick in the number of people using AI. And they may not even know they're using it.

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Debra Aho Williamson Debra Aho Williamson

Talking AI with MediaPost

I chatted with MediaPost’s editor in chief Joe Mandese about why it’s important to pay attention to consumer AI behaviors, and what marketers should know. Fun fact: Joe and I worked together when I was a copy editor at Ad Age way back when.

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Debra Aho Williamson Debra Aho Williamson

So, Perplexity is selling ads?

Just how big is Perplexity compared to Google and ChatGPT? Here are four stats to know now that Perplexity is starting to sell ads.

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Debra Aho Williamson Debra Aho Williamson

Decoding the AI disruption

AI is starting to change the way people interact with content and search for information. Just like social media did - or maybe even more so. In this interview with M Agency’s Bobbie Bailey, I share the key action steps I recommend for marketers.

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Debra Aho Williamson Debra Aho Williamson

Consumer search behavior in the age of AI

AI search isn’t the disruptive nemesis it’s been portrayed to be (yet). In my inaugural white paper with my client Datos, I explain why Google is still a powerhouse and which AI platforms have a chance of challenging it.

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