How to use what you learned in social media to prepare for AI search

Freaked out about AI search? There's hope.

If you survived the social media transition, you have already learned:

✅ How to deal with uncertainty and shifting rules of engagement
✅ How to adjust to new marketing tactics and ad formats
✅ How to create new ways of building your brand
✅ How to do it ethically and responsibly

... And you can do it again in AI search.

Here’s what I told the audience at Salon Culture Conversations in Cannes.