Sonata Insights is One Year Old!

One year ago today, I launched Sonata Insights. I left behind the stability of a 19-year career at eMarketer and took the plunge into the challenging and deeply rewarding world of entrepreneurship.

I also made a strategic pivot toward researching consumer AI behavior and the impact on marketing. With 17 years of social media research to ground my work, I spent the past year honing my perspective, building client relationships I’m incredibly proud of and digging into the trends shaping the future of AI, media and marketing.

To everyone who has supported me: I have loved serving you, learning from you and growing with you. Thank you for being there for me!

I’ve had the privilege of working with an incredibly varied set of clients in the past year—from ad agencies to research firms to web data providers, publishers and consultancies. I want to thank each of my partners: Active International, Ascendant Network, Datos, A Semrush Company, IAB, M7 Innovations, The Rebooting and WARC.

I'd also like to thank Coalition for Innovative Media Measurement (CIMM), Shoptalk, Puget Sound Research Forum, AMA Puget Sound, AI Marketers Guild (AIMG) and the Seattle AI Film Festival for allowing me to share my perspective on AI+marketing on-stage in the past year.

Each project or speaking engagement sharpened my thinking, expanded my research and reminded me why I love helping marketers adapt to technological and consumer behavior shifts.

If you're also thinking about starting something new, please reach out! I’d love to hear what you’re planning and support you however I can.

And if you’re looking for a partner to help you make sense of the AI shift in marketing and consumer behavior, I’d love to talk.

With gratitude,

Debbie