Should You Have an AI Media Budget? A Decision Framework for Advertisers

Written By Debra Aho Williamson

AI media is quickly becoming a today budget decision, not a tomorrow one.

To kick off 2026, I’m launching a 6-part series in The AI Ad Economy that will help you build an action plan.

First up:

  • Who’s using AI tools

  • What they’re using them for

  • A framework for evaluating the right ad strategy for your AI audience.

Read more in “Should You Have an AI Media Budget? A Decision Framework for Advertisers” on Substack.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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