It's Time to Close the AI Ad Gap

Written By Debra Aho Williamson

Raise your hand if your company is using generative AI in its advertising creative process.

I’m guessing nearly everyone reading this has their hand held high.

Guess what: Your consumers—especially if they’re members of Gen Z—don’t like AI ads nearly as much as you think they do. That’s a big problem for the ad industry.

Today, I published new research with IAB that shows—for the second year in a row—that ad execs remain deeply out of sync with Gen Z and Millennial consumers about the benefits of using AI for advertising.

Read more in “It’s TIme to Close the AI Ad Gap” in The AI Ad Economy on Substack.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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Debra Aho Williamson speaks at the 2026 IAB Annual Leadership meeting
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