Raise your hand if your company is using generative AI in its advertising creative process.
I’m guessing nearly everyone reading this has their hand held high.
Guess what: Your consumers—especially if they’re members of Gen Z—don’t like AI ads nearly as much as you think they do. That’s a big problem for the ad industry.
Today, I published new research with IAB that shows—for the second year in a row—that ad execs remain deeply out of sync with Gen Z and Millennial consumers about the benefits of using AI for advertising.
Read more in “It’s TIme to Close the AI Ad Gap” in The AI Ad Economy on Substack.
