Commentary, analysis and news from Sonata Insights and Debra Aho Williamson

Talking AI with MediaPost
Debra Aho Williamson Debra Aho Williamson

Talking AI with MediaPost

I chatted with MediaPost’s editor in chief Joe Mandese about why it’s important to pay attention to consumer AI behaviors, and what marketers should know. Fun fact: Joe and I worked together when I was a copy editor at Ad Age way back when.

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So, Perplexity is selling ads?
Debra Aho Williamson Debra Aho Williamson

So, Perplexity is selling ads?

Just how big is Perplexity compared to Google and ChatGPT? Here are four stats to know now that Perplexity is starting to sell ads.

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Decoding the AI disruption
Debra Aho Williamson Debra Aho Williamson

Decoding the AI disruption

AI is starting to change the way people interact with content and search for information. Just like social media did - or maybe even more so. In this interview with M Agency’s Bobbie Bailey, I share the key action steps I recommend for marketers.

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Consumer search behavior in the age of AI
Debra Aho Williamson Debra Aho Williamson

Consumer search behavior in the age of AI

AI search isn’t the disruptive nemesis it’s been portrayed to be (yet). In my inaugural white paper with my client Datos, I explain why Google is still a powerhouse and which AI platforms have a chance of challenging it.

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