Explore how AI is reshaping research

Written By Debra Aho Williamson

I'm excited (and a bit awe-struck, frankly) to join a terrific panel of UX research experts on Wednesday Nov. 19, 2025, for “Making AI More Human,” hosted by Women in Research Seattle and sponsor Outset.ai.

I’ll be speaking alongside:

🔥 Christopher Monnier and Charles Kwong of Microsoft
🔥Julia P. of Amazon
🔥 Sarah Runkle and Omika Jikaria of Outset.ai
and me, Debra Aho Williamson of Sonata Insights

Microsoft’s Copilot team and Outset will share a real-world case study on using AI-moderated research to understand how people interact with Copilot versus other large language models — and what makes an AI feel more human to users.

Then, our panel will share how AI is impacting their teams' day-to-day processes they've adopted, the challenges they've overcome, and what the future of research is in the AI era.

Want to attend?

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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