Could Meta use AI as an antitrust defense?

Written By Debra Aho Williamson

The historic antitrust trial against Meta got underway today, and I believe Meta’s open-source AI could actually come to its defense.

Once upon a time, Mark Zuckerberg proclaimed that Facebook’s mission was to make the world more open and connected. But in reality, its social networks operate as walled gardens. When Meta introduced Llama, it purposely made it open-source, allowing any developer to build on top of it.

I believe promoting an open-source Llama is part of a plan to position the company as open and connected.

Will it be the deciding factor in the FTC antitrust trial against Meta? Probably not. But I bet it will come up.

A YouTube video featuring Debra Aho Williamson discussing the Meta-FTC antitrust trial and how AI may be part of Meta’s defense.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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