AI Traffic to Retail Sites Surges 1,200% in 7 Months
I just saw some incredible stats from a new Adobe Analytics report on AI traffic to retail sites.
AI-driven retail traffic doubled every two months since September 2024
The 2024 holiday season saw a 1,950% YoY spike on Cyber Monday alone
39% of U.S. consumers already use AI for shopping, and 53% plan to start this year
Adobe Analytics also found that conversion rates from AI sources have improved dramatically, from 43% below average, to just a 9% gap - showing rapid consumer adaptation.
This data amplifies and confirms the trends I identified in my research with Datos, A Semrush Company last year. In our paper “AI, Amazon and Walmart: Four User Behavior Trends to Know,” we found:
➡️ Online shoppers are highly likely to be using AI sites.
Between March and September 2024, about 40% of US unique web users of Amazon or Walmart visited an AI site—either ChatGPT, Gemini, Claude, or Perplexity—at least once.
➡️ Shoppers are using AI sites to compare, contrast and confirm.
In September 2024, 12.5% of unique users of Amazon visited an AI site in the same session, up from 9.9% in March.
The AI shopping revolution isn't coming - it's already here.
